DAYTONA BEACH, FLA. — NASCAR is planning to live-stream in-car cameras on Twitter during the 10 Monster Energy Cup Series playoff races in 2017.
Starting at Chicago, the feeds can be accessed via NASCAR’s official Twitter feed @NASCAR or NASCAR.twitter.com, according to a release issued Thursday. There will also be a real-time curated timeline of tweets that capture the best of the NASCAR live conversatio, the release reads.
“Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the NASCAR Playoffs, where the energy and intensity of stage racing will be elevated to a whole new level,” said Steve Phelps, executive vice president and chief global sales and marketing officer for NASCAR. “To provide this level of access on Twitter throughout the 10-week playoffs is a fantastic way to complement the viewing experience on NBC Sports and the NBC Sports app.”
The live stream will be accessible for free for all users in the U.S.